{"id":25891,"date":"2025-05-12T12:16:00","date_gmt":"2025-05-12T15:16:00","guid":{"rendered":"https:\/\/www.diariodepe.com.br\/xinhua\/?p=25891"},"modified":"2025-05-12T10:57:44","modified_gmt":"2025-05-12T13:57:44","slug":"tiktok-lanca-funcao-de-comercio-eletronico-no-brasil","status":"publish","type":"post","link":"https:\/\/diariodepe.com.br\/xinhua\/2025\/05\/12\/tiktok-lanca-funcao-de-comercio-eletronico-no-brasil\/","title":{"rendered":"TikTok lan\u00e7a fun\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico no Brasil"},"content":{"rendered":"\n<p>S\u00e3o Paulo &#8211; O TikTok, uma plataforma de v\u00eddeos curtos, lan\u00e7ou sua fun\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico TikTok Shop no Brasil na semana passada.<\/p>\n\n\n\n<p>A nova fun\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico permite que os usu\u00e1rios fa\u00e7am compras diretamente na plataforma TikTok sem precisar acessar um aplicativo de terceiros. Os consumidores podem fazer compras por meio de v\u00eddeos, transmiss\u00f5es ao vivo e p\u00e1ginas de vitrine, enquanto os comerciantes podem ampliar o neg\u00f3cio criando uma conta de afiliado da TikTok Shop e aproveitando a plataforma de suporte ao vendedor para melhorar a efici\u00eancia das vendas.<\/p>\n\n\n\n<p>O Brasil \u00e9 o terceiro maior mercado do TikTok no mundo, com mais de 110 milh\u00f5es de usu\u00e1rios e um enorme potencial de com\u00e9rcio eletr\u00f4nico. Os analistas do setor acreditam que o com\u00e9rcio eletr\u00f4nico do TikTok ativar\u00e1 o modelo de varejo de rede social local e ajudar\u00e1 as pequenas e m\u00e9dias empresas brasileiras a se transformarem digitalmente, al\u00e9m de abrir um novo caminho para as empresas chinesas competirem no mercado digital global sob a estrutura da Rota da Seda Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e3o Paulo &#8211; O TikTok, uma plataforma de v\u00eddeos curtos, lan\u00e7ou sua fun\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico TikTok Shop no Brasil na semana passada. A nova fun\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico permite que os usu\u00e1rios fa\u00e7am compras diretamente na plataforma TikTok sem&#8230;<\/p>\n","protected":false},"author":3,"featured_media":19132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok lan\u00e7a fun\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico no Brasil - Xinhua - Diario de Pernambuco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariodepe.com.br\/xinhua\/2025\/05\/12\/tiktok-lanca-funcao-de-comercio-eletronico-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok lan\u00e7a fun\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico no Brasil - Xinhua - Diario de Pernambuco\" \/>\n<meta property=\"og:description\" content=\"S\u00e3o Paulo &#8211; O TikTok, uma plataforma de v\u00eddeos curtos, lan\u00e7ou sua fun\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico TikTok Shop no Brasil na semana passada. 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Maranhao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcelo Oliveira de A. Maranhao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/diariodepe.com.br\\\/xinhua\\\/2025\\\/05\\\/12\\\/tiktok-lanca-funcao-de-comercio-eletronico-no-brasil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/diariodepe.com.br\\\/xinhua\\\/2025\\\/05\\\/12\\\/tiktok-lanca-funcao-de-comercio-eletronico-no-brasil\\\/\"},\"author\":{\"name\":\"Marcelo Oliveira de A. 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